Power Wave Marketing – Work From Home Mailing Flyers

The network marketing opportunity has been around for more than 60 years. Network marketing is a system of marketing that companies use to market their products, which involves independent representatives (network marketers) networking with others to promote the products or service being sold. Network marketers use methods such as retailing, marketing online, cold-calling, direct mailing (mailing out flyers), and selling to friends and family to push out products and conduct recruitment of downlines.

Compensation to marketers is in the form of a commission which is scaled according to the value and quantity of product sold. The excitement of network marketing is that marketers can recruit or sponsor other marketers, who will be in their downline. A marketer can then make more money by being paid a portion of the commission of their downlines’ sales efforts. As such,with a little capital investment, and a little effort at recruiting a marketer’s income can be increased.

The opportunity to work from home and be your own boss while making money is so vast that there are a plethora of network marketing companies out there ranging from communication services to nutritional products and skin care companies. With so many companies to choose from, how do individuals interested in network marketing select a good program that will fulfill their goals of making more money with little stress?

The first step is to look at the company offering the opportunity itself. Certain criteria must be met by any company whose product you want to start marketing.

1.) The management of the company must be made up of honest individuals with integrity. Does the company stand behind their products? How long has this company been in business? Do they have a good track record that is attested to by successful marketers and users of their products?

2.) Is the product offered by the company one that will stand the test of time? Will it still be relevant in the next twenty years? Products centered on the human needs satisfy this criterion. That is why companies marketing nutritional supplements have been around for a long time because their products are in demand and the human body will always need nutritional supplementation in today’s fast-paced world.

3.) Is the product special? Does it offer value for pricing? Can it be afforded by a lot of people?

4) Is the company’s compensation plan a fair one? Does it offer early payouts? Does the plan for compensation make it easier for marketers to start earning quickly? Are the payouts generous enough?
to make it worthwhile, even for part-timers? You do not want to join a system that has to take forever to get paid.

5.) Does the program use a proven system that works?Are there coaching and training programs for beginners to help them succeed? Is the system duplicable? Does the system address issues that confronts most beginners such as rejection, not having an appropriate and convincing sales pitch, shyness, etc? A system must be duplicable. If not, how does your downline recreate your success to make them(and ultimately you) successful? Inability to duplicate a system is a major cause of why 96% of network marketers fail.

People are different. Some have the knack to make cold calls, speak to complete strangers and get them to register as downlines in a single meeting. Majority are scared to even approach neighbors they have known for years with such a proposition. Some can take “NO” for an answer several times a day and still press on as if nothing happened. Some just recoil into their shells, and stuff their marketing pack intotheir junk pile at home forever.

But when there is a system that can be duplicated by anyone, and is structured to work for everyone no matter their skillset or personality type, it makes selling and recruitment of downlines a lot easier and leads to higher earnings.

Power Wave Marketing Inc. is a direct mail company based in San Jose, California. The core business of this company is network marketing using a mail order style of prospect recruitment.In this form of marketing, the network marketer sends a Power Wave Marketing yellow flyer with an attached form for a prospect to fill. On filling and returning to Power Wave Marketing Inc, a free non-obligatory informational pack will be mailed out.

This method of network marketing has been shown to take away the face-to-face meetings which majority of network marketers dread. If you are looking for a work from home opportunity that can work for you, then Power Wave Marketing Inc’s direct mail system could be for you.

Generally, there are a few habits network marketers should also imbibe to make their campaigns successful.

1.) Set and write goals for your network marketing business. Put them up where you can see them daily.
Psychologists say that the law of attraction works; that what you see and visualize, you attract into your life.

2.) Do something, anything, right away. Take action. When you take action on something, you have raised your chances of success from 0 to 50%. When you do nothing, your chance of success stays at 0%.

3.) Stay positive. Read and listen to positive material and hang out with people who will encourage you rather than throw cold water on your ambitions.

4.) Expect “NO’s” as they are a part of network marketing business.

5.) It takes time to build your network and start reaping the rewards. Don’t expect to join a company and start making money straightaway. Cultivate the habit of patience.

6.) Always follow up with your prospects. Many people need to be gingered repeatedly before they act on your invitation.

7.) Be honest. Do not promise what the program cannot give as a way to convince prospects to join.
That is deception and deception kills business very fast.

8.) Help your downline as their success is your success.

9.) Don’t waste time on prospects that are negative. There will always be naysayers.

10.) Don’t quit. Success in this business takes time and patience. Only those who stay true to the end can make it.

Lesson Planning From The Heart

Lesson Planning from the Heart: Right brain strategies for preparing and teaching effective lessons.

Author: Duncan Foord

Bio data: The author is Director of Teacher Training at OxfordTEFL, Barcelona Spain. He has been training teachers on Trinity Certificate and Diploma courses for the past 10 years.

An approach to planning with comments on a sample lesson plan
Reasons why this approach can be effective
Frequently asked questions

The article suggests that a global rather than linear approach to conceiving lessons and lesson plans can be helpful to trainee teachers, by allowing more flexibility in staging and more focus on our communicative aims. The ideas are based on the writer’s experience observing lessons taught by experienced teachers on Trinity Diploma courses and beginner teachers on Certificate courses.

As teachers and teacher trainers we are familiar with teaching and observing lessons which don’t reach their end, in other words we or the teacher we are observing “run out of time” before reaching the last one or two stages. Not doing everything you’ve planned is not necessarily a bad thing, but in my experience the bits planned for the end are nearly always the most crucial bits of the lesson, the pay off, the raison d’etre, the heart of the lesson. Rather than work towards our aims, it might be more helpful to work around them.

An approach to planning with comments on a sample lesson plan
I have produced two procedure plans for the same lesson. One is in traditional linear format, the other as a “spider graph” or “mind map”, centring round a “heart”. The communicative aim of the lesson is at the heart and the various activities which might support learners in achieving this aim are shown as satellites and arteries which feed and pump life into the heart. Forgive the mixed metaphors, but you get the idea.

The mind map is numbered, but it is fairly clear which bits can be left out and which bits depend on other bits and are therefore more distant from the heart. For example the drill activity (2) is dependent on examples to drill (1). Of course both can be left out altogether. We could start the lesson at 3 or 5 or even 7. I think this kind of flexibility is more difficult to envisage with the linear format.

Conceiving the lesson in terms of a kind of mind map, rather than a series of numbered and sequenced events can be helpful for several reasons:

Reasons why this approach can be effective:

1. Right brain dominant and visual teachers will immediately identify with information presented in this form more easily (for more on this, see Fletcher, 2000). In my experience about half of the teachers I put the idea to are immediately enthusiastic and the other half are sceptical. Below are some reasons to persuade the other half to give it a go.

2. The importance of the communication activity is emphasized. It is the heart of the lesson, it must be there or the lesson dies. This should be reflected in the plan. In linear sequences it appears as one among a series of activities which seem to be of equal importance. Looking at the example plan included here, it is clear that students can “give each other advice about problems” without having worked on “formulae for giving advice” or “reading a text from a problem page”. In other words, the “satellites” are peripheral and can be easily left out of the lesson. I think it is possible to have a heart which isn’t a “communicative” activity (see FAQ 1 below), but most lessons seem to work best when it is. Of course the heart could be a receptive activity such as understanding an extract from a film or a newspaper article.

3. If we believe that students learn better through a communicative approach then it’s probably a good idea to be conceiving “communicative lesson plans”; in other words plans which not only foreground communication activities, but also, in their very form, embody and reflect the task-feedback-task cycle which is inherent to the communicative approach. The linear formatted plan invites a dogged adherence to the sequence planned, as if leaving something out would somehow break a chain and we’d have to start again. This type of thinking, derived I believe from behaviourist models of language learning, is not always helpful and doesn’t really reflect the full picture of the way we learn.

4. Flexibility. The mind map lesson plan/mindset allows the teacher more freedom to add and discard activities more easily in response to time constraints, learner needs or whatever. The satellites can be numbered to suggest a sequence.

5. Learner involvement. If the lesson plan is presented to learners in this format on OHP or whiteboard at the start of the lesson, they have an opportunity to add bits, take bits way, even change the heart and start again, if they want. Alternatively the teacher can start with a heart and let the learners suggest the “satellites”. This can be taken a stage further so that learners decide the hearts and the satellites, a kind of “course planning from the heart”.

Frequently asked questions

1. Does this model only work for lessons based around communication activities? No. I can imagine a lesson, say, with a class preparing for a First Certificate exam, where the teacher wants the learners to work on their accurate use of prepositions. The heart in this case could be “students fill in a gapped text with prepositions removed” and the satellites could include work on typical uses of certain prepositions with reference to a grammar book or teacher chalk and talk or learners researching and peer teaching, sentence gap fills, reading and noticing, a game of preposition dominoes etc.

2. This model seems to be relevant for task based learning, but what if you don’t subscribe to that? Before task based learning, communicative teaching was frequently expressed through the PPP type lesson. This type of lesson usually contains a task, the third P, “Production” or “Free Practice”. The difference was that it always came at the end as if it was only possible once the students had earned it by jumping the first two hoops “Presentation” and “Practice”. PPP is like a half way house to communicative teaching, embracing the idea of a communication activity as a vehicle for learning but retaining much of the audio-lingual insistence on sequencing and “getting it right” before moving on.

3. What about beginner learners? Surely they need some carefully sequenced input before they can attempt even basic communication tasks? Yes, I agree. How can students play bingo for example if they don’t have a grasp of numbers in English? You could have two hearts! Or better still combine them in one “Learn the numbers 1-50 well enough to play bingo”. If you set out with this in mind you will be less likely to be overly diverted by satellites like “practice word stress thirteen vs thirty”,

4. What about “staging”? Isn’t it important to create lessons for learners which are carefully sequenced to support learning? I think some sequences make more sense than others, but there’s probably too much fuss made about “staging”, by which I understand activities following on from each other “logically”. I suspect learners brains and learning are often a bit more messy and more robust than that, so we need plans that can go with the flow without abandoning core objectives. This lesson could start with stages 5 and 6, for example, or even 7

Why Self-paced Learning Is Successful In Developing Communication Skills

Employers who want their employees to succeed on the job put a lot of thought and effort into providing them with high-quality training. Training in topics such as communications, both written and aural, presentation methods that are persuasive, dealing with difficult customers and other important work-related subjects will help increase the skill level of all employees and division managers. This investment in skills will relate into an improved bottom line for your business, so it makes sense to research and discover the best methods for providing training for employees. Employees and managers vary as to the amount of new information they can take in at any one time, however. It makes sense to offer training, including communication training, in a delivery manner so that the learning of your employees can be self-paced and will be more effective for them.

Online communication skills webinars provide an easily accessible form of training that offers the flexibility your employees need. Webinars, or seminars that are held online, are most often presented live. However, many trainers also offer their online seminars recorded as well, and this will prove to be an excellent format providing learners the opportunity to pace themselves.

If you are trying to incorporate training time into your business day, then self-paced participation in that training will improve your worker’s effectiveness. Everyone’s schedule is a bit different. Because webinar information is saved online, employees can access it anytime it best fits into their schedules. This will help limit wasted work time, yet will allow your employees to choose when to participate.

Another benefit to recorded webinars is that they are not a one-time presentation. Learning tends to be circular rather than linear; in other words, people need to hear ideas repeated several times in order to remember them. Presenting an idea only one time and moving on is not as effective as giving your learners many opportunities to remember the vital information. The ability to replay important segments of your webinar training will help cement the salient ideas in your employee’s memory.

It also allows more time for hands-on practice of the new communication skills your managers and employees will need in order to make the newly gained skills second nature in the real-life work setting. Obtaining new communication skills, such as writing effectively in the business world, requires a certain amount of repetition and practice. So, too, does learning speaking techniques that will persuade clients to agree with your ideas, or learning how to craft an excellent presentation that wins people over to your point of view. This type of learning cannot be rushed, but it can be enhanced through the use of self-paced learning.

One to One Communication Works Wonders

One to one communication works wonders in the world of marketing. And it’s the latest buzz in today’s technology driven, net-enabled business scenario. Albeit mass media communication reaches out to scores of people from all quarters, the return on investment may not be as effective as the aforesaid strategy. Commonly called direct marketing, one to one communication is being practiced by organizations of all sizes. The concept is really simple: it is just about sending the mail directly to the intended recipient. The outcome is obvious: the recipient either reads and retains it; or reads and junks it.

An effective direct marketing strategy includes the sending of intelligent pieces of communication assets called direct mailers. These mailers can either be simple letters or complex 3D creative assets. The creative would again depend on the affordability of the person or the company executing the campaign. Any which way, the components are pretty much similar. A simple 2D direct mailer could be a traditional letter in an envelope addressed to the right person. Alternatively, it could be a single fold mailer A4 size mailer (with or without an envelope) with a powerful call to action.

A complex 3D mailer pack usually comprises a box, letter, product booklet, a prop and a response form. The box will be designed to impress the recipient. In addition to the recipient’s name and address, the box exterior also has a line that entices the person to see what’s in store for him. On opening the box, the person is presented with a simple letter that thanks him for evincing interest, and encourages him to read on. Then his eyes are expected to fall on the mailer which just tells him what he can expect. After subtly explaining the benefit, it goes deeper into what he or his business can derive from it.

Another area of interest is the prop with the branding. The good prop is supposed to have a functional appeal. In other words, it should have shelf life and utility. This ensures that the brand is always in front of him, whether he really has experienced the same or not. Some day when the need arises, he could think about getting in touch with the marketer for more information. On the flip side, what happens if he had got a plain letter long back, and he had not bothered to file it! He might make a futile attempt trying to retain the stuff he once deemed insignificant. That’s exasperation for the reader and a lost prospect for the marketer. That’s the power of a good 3D mailer.

Stated simply, a good 3D mailer must have a good form, designed with a good colour combination, a rich looking prop and copy that reads well and allures the prospect to own the brand. Branded mugs with one liners, stress busters, tea coasters, unusual mobile stands, cut CDs and brass desktops are just some of the thoughts for the stuff that could go into a 3D direct mailer box. Most importantly, the content has to be written in a manner that’s quite unlike a brochure or a website; it has to have that personal touch! It’s better to address the person by name.

Direct mailers that pull are generally the ones that have content that talks to the recipient in a language he is comfortable with-in a professional and amicable tone. How does he respond? That’s the last part… he fills in the response form and faxes it back to the company or emails the requirement with his contact details. Then you know what happens! Happy direct marketing!

Article Source: http://EzineArticles.com/5526202

Make Communication Work For You

Jane and Bob have been working with their teams for a couple of months, and they’ve really paid attention to putting the right people in the right roles. However, other problems can arise that don’t have anything to do with teams, leaders, and workstyles.

Differences in communication styles or the communication styles themselves are often the cause of problems, rather than the content that’s being communicated. Often we see these problems occur when the topic is difficult; no one has trouble communicating around the success of the project, the awards ceremony for the team, and the overall good health of the company!

What if the topic is difficult?

When Jane and Bob need to discuss a problem, a broken commitment, or a difficult situation, they use the following formula.


* Content

* Pattern

* Relationship


The first time a problem occurs, talk about the content – what happened. Usually it’s a single event, and it only involves the here and now.


The next time the problem occurs, talk about the pattern – what has been happening over time. Patterns acknowledge that problems have histories, and histories make a difference. Frequent and continued violations affect the other person’s predictability and eventually upset trust and respect.


If the problem persists, talk about the relationship – what’s happening to us, and why does this keep recurring. Relationship concerns are bigger than content or pattern. The string of disappointments has caused you to lose trust in the other person. You doubt his competency, you don’t respect or trust his promises, and it’s affecting the way you treat one another.

Clearing the air

Jane and Bob make communication work for them by being clear about their expectations as well as about problems that come up. You need to do the same. Don’t be vague!!! Be specific about what you want and by when.

Vague: “I need this finished right away.” Clear: “I need this research document complete and to me by Wednesday.”

Vague: “It’s important for you to play well with the other departments.” Clear: “In order for your department to work effectively with _____ department, you need to discontinue bad-mouthing or gossiping about the ________ department and their problems to your staff. Discuss any issues you have with that department head or with me.”

Don’t assume that because you made a statement or request the other person has agreed. Ask her! “Monica, I’d like this project completed and results to me by next Thursday. Is there any reason you can’t deliver it by then?” Confirm with her that she not only will deliver what you requested, but also by the date needed.

Tying it up

At the end of the conversation, ask the person to explain to you what he believes you want. This provides you the opportunity to make sure he heard you correctly, and, if not, to change or modify what he thinks.

Often, the gap between your request and what you receive is because of misunderstandings about the specifics.

Armed with the CPR (Content, Pattern, and Relationship) and understanding the necessity of being clear, Jane and Bob have the tools to build and maintain an effective work environment with individuals who understand what’s expected of them.

Article Source: http://EzineArticles.com/463376

Effective Business Communication

Business communication is all about exchange of information.It’s a continuous process.As the business expands,the effective means of communication also change.Thus business and communication goes hand by hand.The basic functions of a business cannot be performed without the effective business communication.It works like a life-blood in an organization.Following things matters a lot in the good communication in the business.
Any communication whether it’s written or oral should be logically structured.It should have good beginning,a good body, and a good ending.It matters in every mean or every little thing of the business whether it’s business letter or business speech.The business content should have a core message to offer.It should be ended in such a way so that the audience can feel that they have gained something from the speech.The communication should be enough relevant and concise.It should not be too long,as long speech makes people monotonous.Don’t use ambiguous words.The word selection should be nice.
The communication should be so effective that can make people influenced and persuasive.It should be courteous and polite as it’s the essence of any business communication.During the communication,the body language should be positive, for example keep optimistic and positive approach. Maintain eye contact.A smile on the face is necessary so that others can feel comfortable.Feedback is important in any communication.
It can be noticed by itself.Our inner most gives us the better idea about this.We can speculate about the success of the communication.You can notice very well that your audience has got your message or not.Involve people in your communication, for this you can make use of �you’ rather than �I’.By doing so,the audience will give more importance to your message.A good listening can improve the quality of the communication so it’ also an important component. Attentive listening is first component that is required for this.Your every fact or statement should be complete.It should not be partial.Only then a listener can understand your scenario.It will make the audience to grasp your message in a clearer way.Talk about recent facts or current issues and get prepared before the speech.Talk about those statics which are well-known by you and you are pretty sure about them.Always remember that people are there not to hear about outdated content.
effective business communication matters a lot.It doesn’t matter in which business you are.It matters not only in professional life but in general and personal life also,a good communication is important.So it should be positive and impressive that can attract people toward you and they can pay attention on whatever you say.

Intercultural Communication

There are many factors that affect interpersonal communication among different individuals in a group. Some of these factors include perceived emotions, relationship and spirituality of group members, spiritual orientation, gender, age or generational profiles, culture as well as existence of members with disability within the group. All these factors affect interpersonal communication in the group in different ways. This article seeks to analyze the effects of the various factors on intercultural communication in our workplace

There are ten members in the group forming the accounting department all of who come from different backgrounds as follows. Of the ten members, two of them are of the aborigine origin, four of them are English speaking Australians, and two are Americans while two are of African origin. The finance manager who is Mr. Hanford is in his early sixties and is English speaking Australian. Mr. Harford is deputized by Miss Dubois who is an Aborigine and is in her late thirties. The rest of the team members are accountants whose ages range from the oldest Mrs Davis sixty two years to the youngest Mr. Ahmed Hakati who is twenty five years. Of the ten members of the work group, four are women while six are men. It is also worth noting that the finance manager is a pagan who claims he does not belief in the existence of God. The rest of the members are Christians with the exception of Ahmed and Miss Halima Seif who are of the Muslim faith.

During my three years as an accountant in the company, I have come to appreciate that there are a lot of factors that affect interpersonal communication within a group especially if the group is composed of members with diverse backgrounds such as ultimate tours finance department. In this paper, I have analyzed some of the factors that affect interpersonal communication within groups with specific reference to Ultimate Tours and Travel finance department. Some of the factors analyzed include culture, and gender differences. I have also recommended how communication within ultimate Tours and Travel Finance department might be better managed to achieve greater efficiency. As stated above, there are many factors that affect communication within a group. These factors are explained below with special reference to Ultimate Tours and Travel finance department. One of the most important things that I have learnt during my stay at Ultimate Tours and travel limited is that communication among group members is greatly determined by the culture in which we come from. There are many aspects of communication that differ from one culture to the other. For instance, I have seen colleagues annoyed with one another simply because one talked to the other in a loud voice which was considered to be rude by one culture.

This implies that culture may determine how loud we talk to one another, the directness with which we speak, the amount of emotions we express in a given situation, the rules for turn talking, when to talk and when to remain silent as well as use of non verbal communication aspects such as posture, eye contact, touching, tone of voice as well as proximity . In a multicultural workplace such as Ultimate Tours and Travel, we face numerous challenges to interpersonal communication greater than the obvious barriers created by varying competence in our primary language of communication which is English. As such, our manager has always encouraged us to always be careful in ensuring that our intended messages are understood clearly as we communicate with culturally diversified coworkers . I have observed that we have different taboo topics of conversation, spiritual biases and social issues as other nuances of life depending on one’s culture which makes it challenging for us to find a common ground when communicating.

It is also worthwhile noting that conflict management styles vary greatly between the various cultures represented in the department which at times create tensions. You can imagine one of my core workers Mr. Philip who comes from Asia where they view public disagreements as being deeply offensive trying to solve a problem with my American colleague whose culture view arguments as being constructive as well as necessary part of communication . This clearly demonstrates the problems we at times have to go through owing to cultural differences.

One may argue that it is possible for workers and managers to develop a local communication style for dealing with one another as well as customers and suppliers. However, we at Ultimate Travel and Tours have to take time in studying the cultural eccentricities of our coworkers in trying to effectively communicate. For instance, I recently learnt that grabbing my friend Philip’s hand as a form of greeting is not a very good idea while bowing slightly and smiling are taken to be an appropriate form of greeting according to their culture. In a multicultural setting such as ours, verbal communication as well as body language is very essential in effective interpersonal communication since innocent hand gestures, mannerism and even postures have at times caused a rift between coworkers with diverse cultural backgrounds.

It may also be worthwhile noting that the Australians and Americans who form the better part of the group use low context communication. We emphasize directness, verbal expressiveness as well as explicitness. However, for our Asian and African coworkers, they use high context communication which mostly involves indirectness and use of non verbal expressions. As such, we have often found great challenges in our team building efforts due to the inability to communicate effectively across diversified cultures. Apart from the obvious difficulty in attempts to understand people who speak different languages, I have come to appreciate the fact that there are other challenges to our group’s efforts to work together harmoniously.

This is especially so considering the fact that our office also serves customers and suppliers who also come from different cultural backgrounds. Some of these challenges include; Language being a complex thing makes communication between people with different language background difficult. Although English is the language we use in office, sometimes we find it hard to convey complex emotions and concepts which at times lead to misunderstandings. If at time we find it hard to understand people who speak our native languages, then it can be harder to get full meaning of what people with different cultural background tell us. At times, hostile stereotypes about people from other cultures can prove a barrier to effective communication in a multicultural workplace such as the Ultimate tours and travel Finance department. These are assumptions which people make about others who are members of the group but from different cultures . For instance, the non Australians always think that we and the Americans are impatient and arrogant, friendly and tolerant. The aborigines on the other hand have been treated as being inferior to the English speaking Australians; something that at times has come to play in the office. The danger comes when some members in our office entertain the thought that an individual possess the characteristics associated with where he or she comes from.

When there has been prejudgments based on the stereotypes, this has always led to misconceptions and always proved a barrier to effective communication. At times, behavior differences between members of different cultures have caused misunderstandings. This is because every culture has the norms they consider as appropriate behaviors as well as taboos. For instance, Ahmed always considers looking him in the eye when talking as being rude while I have no problem with that. Contrary, our manager considers it disrespectful talking to him while looking elsewhere.

Being precise in a meeting has also been considered as impolite by some members who value small talks before meetings can actually start. In my culture, we stand close to each other when talking to each other while Seif prefers that we give each other space when we talk to one another according to their culture. As such, failing to recognize these behavior differences have at times become barriers to effective communication in our office. What one culture considers as appropriate emotional display can be considered as inappropriate in another culture. For instance, our manager considers displaying anger, frustration or fear in the work place as being inappropriate. As such, he keeps his emotions hidden and only discusses factual aspects of the situation. On the other hand, I have always considered this as appropriate behavior owing to my culture which expects participants in a discussion to display their emotions. As such, misunderstandings have at times arisen when one of us display strong emotions which our manager feels are out of place.

Hotel Iptv – True Unified Communications For Hotels

HOSPITALITY IPTV – True Unified Communications for Hotels
IPTV is the new buzz word in the hospitality sector and with good reason as it opens up a whole new world of interactivity and endless possibilities, which ultimately increases guest satisfaction and if designed correctly, will increase hotel revenue. However according to Wowtel’s managing director, Pietro Casoar, (www.wowtel-dreamwise.com), the Dreamwise IP unified communications system can provide much more than just TV to hotels. In this article we shall explore some critical elements that can dramatically benefit hotel operators by implementing the Wowtel Dreamwise system.

Lets take a look at some of the key points regarding the current conventional technology used in vast majority of hotels today. Conventional TV systems (Hotel MATV) consist of 2 main features:
• A limited number of Live TV channels due to the coaxial cable networks installed
• NVOD or Near Video On Demand

“the technology falls short of providing any additional information and interactive services that may provide any real benefit to the guest and hotel at the same time”. “NVOD in itself is quite limited and is more than an inconvenience to guests as it requires them to wait for the movie to start, rather than immediately viewing the movie once the movie purchase has been made”, says Mr. Casoar.

Standard MATV Technology

The overwhelming majority of hotels currently use standard MATV systems to provide TV to their guests via RF (radio frequency) equipment and cable called ‘coaxial cable’ which was invented by Oliver Heaviside way back in 1929. Although the cable is widely used in most hotels and is a legacy technology, it is utilized to provide TV channels, NVOD movies and some promotional media. However according to Mr. Casoar, “MATV systems fall short of giving any real interactivity or depth to the hotel’s communications network”. “What most people don’t realise with current hotel MATV systems is that even though the channels come from a digital source, in 99% of cases the channels are actually converted and broadcast in analogue, thus greatly reducing picture quality, adding probability of interference which most of the time results in ‘snow’, thus, amongst so many other factors, basically resulting in a sub-standard service compared to today’s high standards. Whereas our Wowtel Dreamwise system works on full digital IP technology, bad picture quality doesn’t exist in our systems”, says Mr. Casoar.

Conventional TV system shortcomings:
• Channels are broadcast in Analogue and in standard definition
• No High Definition Channels are possible using analogue
• Poor picture quality TV channels
• Susceptibility to Interference
• Lack of personalization for guests
• Limitation of the number of TV channels offered
• Incapacity to provide interactive features to guests
• No capacity to provide interactive e-commerce or marketing

Why use IPTV over the current analogue Hotel MATV Systems?
IPTV (Internet Protocol Television) is a system which Television Channels and Movie content is converted into data and transported through an IP network (a LAN) using either the hotel’s existing standard copper telephone cables thus eliminating the need for re-cabling or with Fibre Optic or Category 6 cables in new hotels. The digital data is then transported through the IP infrastructure, directly to each room via an IP Set Top Box or IP Television Set and guests can simply access the TV channels and other content using a standard TV remote control. For more advanced usage such as writing documents, emails etc… a wireless keyboard can be used.

What this means is that not only can the hotel now provide 1080p high definition Television and real Video On Demand (VOD), but other technologies such as IP Telephony, Internet and fully interactive promotional services can now be provided to each guest using the same single I.P. network infrastructure thus resulting in reduced cabling and labour costs whilst significantly adding value to the hotel’s communications system.

What are the highlights that make Wowtel-Dreamwise IP System the best choice?
• No limitations on the number of TV channels that can be provided to guests
• Provide a comprehensive local and international TV and radio channel line up
• True Video On Demand (VOD) with full Play/Pause/Rewind/Fast Forward capabilities
• On Demand free movie trailers to encourage movie purchase
• Additional local and international Radio Channels (Via satellite and Internet)
• Music On Demand (Inc. Music Video) with literally thousands of music titles
• Fully customized guest interface and Middleware
• Private messaging from front desk to guest
• E-commerce and in-house shopping from TV screen
• Targeted Direct marketing and Promotions
• Full Interactive capability
• Personalization services
• Online bookings via the TV screen/remote control
• Real time weather reports, flight information and other information services
• Guests can view their bill before checkout
• Full PMS integration for single billing solutions on guest checkout

What are some other services that can be added to the Wowtel-Dreamwise system?
• Real time automated IP Security and Monitoring
• Hacker detection, Anti-Hacker response and guest protection
• 24/7 Quality control
• IP Telephony and VoIP Communications (including Skype Connectivity)
• IP CCTV Security Video Cameras (Including PTZ)
• IP Public Address (for security and mood creation requirements)
• IP Access Control
• IP Intercom
• Secure and Encrypted Remote Access
• Business applications and Video Games

What are the main benefits for Hotels?
• Additional and Increased Revenue Generation
• Improved Customer Satisfaction
• Immediate Customer Service Response
• Interactive Advertising and Promotional Vehicles
• Better Market and Hotel Performance Intelligence
• Greatly Reduce Printing, Stationary and Operational costs

About the Author:
Andrew Spence is a hotel specialist communications consultant and freelance journalist, with over 35 years experience providing sound advice to the global hospitality / lodging industry.

About Wowtel
Pietro Casoar is the Managing Director of Wowtel and an engineer, who has over 16 years of global experience in the RF and IT industries. He is also the author of several technical papers and presentations relating to RF and IP communications systems. Mr. Casoar is also one of the founders of Wowtel Pty Limited and the Wowtel-Dreamwise system, together with Mr. Vincent Fitzpatrick.

Pietro’s linkedin profile: http://au.linkedin.com/pub/pietro-casoar/7/165/a61
Wowtel are a manufacturer and provider of full turn-key unified IP communications to hotels, resorts, mining villages, hospitals, retirement villages, serviced apartments, ocean liners, housing estates, government and most major projects. Wowtel operate in the Asian, European and Oceania markets.

An In Depth Explanation Of What An Rf Synthesizer Does And How It Works

An RF synthesizer is a system or device used to synthesize a predetermined frequency within a variety of frequencies. The frequencies could be produced with an oscillator or a fixed timebase. Synthesizers are used in a wide variety of personal communication devices, with mobile phones and CB radios being just two illustrations. Frequency synthesizers can use division and multiplication of frequencies to combine a number of kinds of frequencies.

Televisions once made use of local oscillators for tuning long before the ability to use synthesizers came about. Regretfully, the oscillators had a severe disadvantage because their frequencies would alter somewhat due to temperature fluctuations. A much more stable and accurate way to generate frequencies was needed.

Numerous RF synthesizer techniques have been formulated throughout the past decades. Several of these offered better proficiency than some other synthesizers did. Some methods have used quartz crystals, which turned out to be costly in applications where many frequencies were needed. To illustrate this, each individual frequency needs crystals, and FM radio can make use of as many as 100 separate frequencies. Cable TV supports even more channels or frequencies, and will require a lot more crystals and larger space. Although using quartz is effective, it is easy to see why it is impractical.

Methods of employing synthesizers can include phase locked loops (PLL’s), direct digital synthesis, double mix divide, double mix and triple mix. The technique that is used is dependant upon expense, the degree of difficulty, frequency step durations and other criteria. When a frequency is produced by a single unchanging oscillator, it is referred to as coherent. Coherent devices frequently make use of crystal oscillators, but it is possible to utilize various other methods. Stable oscillators can produce frequencies for incoherent methods. There are a selection of commercial functions that use coherent methods because of both convenience and affordability.

RF synthesizers that are dependant upon phase locked loops are usually utilized by commercial radio receivers. Phase locked loops are a feedback control system. Two input phases let it generate an error signal. This signal may be used to use a voltage-controlled oscillator. This generates an output frequency, which can be sent through a frequency divider and back into the system’s input. A negative feedback loop is created thanks to this. It is a rather self correcting system, because if the output frequency begins to change, the error signal will increase, pulling the frequency back to the appropriate place. The other input develops into the reference input, and the system continues to be in place at that point. A crystal oscillator generally generates the reference frequency for the reason that that the crystal oscillators have a consistent frequency.

Frequency synthesizers enable you to produce any frequency simply by multiplying a predefined amount. These synthesizers have an extremely wide range of uses, and have a place in virtually anyone’s life. Without this technology, we would likely not have today’s mobile phones, GPS devices, radio, television, as well as other items that we deal with daily. These things are such an essential and mandatory part of life that it would be hard to believe the world at large would want to lose the use of these things.

How A T1 Line Works

When trying to convince your boss that your company needs T1 bandwidth to help solve a network issue and meet business function requirements …. it comes in handy to know just how a T1 line works. Without that understanding you’re more likely to lose the argument and remain stuck with whatever dinosaur set-up you’re trying to move away from. As your company’s go-to IT person … you can’t afford to lose those battles.

You already know that there are many flavors of T1. But you need not go into that with your boss. If necessary you can adequately describe in simple terms the difference between fractional, full, and bonded … as well as the general aspects of point-to-point and MPLS architecture. For the purposes of making your main point … just stick with describing the basic single point-to-point T1 line.
For a generic point-to-point T1 circuit, part by part, generically speaking it works like this from the premises back.

Your router CSU/DSU DS1 signal connects to a SmartJack aka a Highcap Remote Unit (HRU) mounted in the Network Customer Terminating Equipment (NCTE) also known as the mounting which converts the DS1 signal to a T1 for transport.

From there it is connected by either a single pair or two depending on the technology utilized to the central office repeater shelf where a Highcap Line Unit (HLU) is installed which converts the T1 signal back to a DS1 and also provides 186 or 130 volts over the copper pair(s) to power the HRU.

From the CO repeater shelf the DS1 signal along with 27 others are passed to a Digital Access Crossconnect System (DACS) or muxed up to a DS3 and then to the DACS which provides mapping of the DS1 signals and remote testing capabilities.

Out of the DACS the signal is most commonly a DS3 or higher and passed to another MUX along with other DS3’s for conversion to an OCx for interoffice transport.

At the other end the process is reversed.

As far as a T1 switching device at the provider end … depending on the type of circuit, there are fast packet switches, frame relay switches and routers.

Now your boss may turn glassy eyed halfway through your technical diatribe above …. but that’s alright. You have shown a thorough knowledge of the workings behind what you want … a T1 line based network. That should be enough to impress upon him or her that you know what you’re talking about from the technical side. From there … all you need to do is address the cost benefit. For that simply show the impact of your current poor performing network on the core functions of the business …. compared to the improvement(s) gained with the network architecture you’re recommending.